Among the political messaging of an election year, I was happy for the 30-second reprieve offered me recently by a Touchstone Energy® Cooperative advertisement.

The ad wasn’t marketing a product. It wasn’t a call to action. Quite simply, it was a feel-good message.

It told the “who” of the electric cooperative story, and it went something like this:

The people at your local electric cooperative wear many hats. They are volunteer coaches, volunteer firefighters and so much more. As cooperative directors and employees, we not only work here, but we live here, too. And, we take pride in serving our members and our community.