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The North Dakota Association of Rural Electric Cooperatives (NDAREC) is proud to welcome Duane Crabbe as the newest addition to its organization. As advertising sales manager, Crabbe will direct advertising sales, marketing and promotion for multiple projects and publications, primarily the North Dakota Living magazine.

“We are thrilled to welcome Duane to the NDAREC team. Duane has a great deal of multimedia sales experience and adds fresh perspective in the new era of print and digital media. A proven relationship builder, he’ll cultivate relationships with co-ops, advertisers and other entities, helping to poise North Dakota Livingfor the future while advancing the work of NDAREC and our electric cooperative members,” says Josh Kramer, NDAREC executive vice president and general manager. 

Crabbe brings a wealth of sales experience and knowledge of print and digital advertising to NDAREC. For the past 21 years, Crabbe has built many relationships in his sales manager and consultant roles with The Bismarck Tribune. Prior to his work in multimedia sales, Crabbe sold industrial products and oversaw local and regional marketing programs for a large food distributor. Crabbe is the father of three adult children. He resides in Bismarck with his wife, Kathleen.

Crabbe will replace Clark Van Horn, who retires Oct. 1 after 30 years of service to North Dakota’s electric cooperatives and the readers, advertisers and fans of North Dakota Living. NDAREC wishes Van Horn and his wife, Mary Jo, the best as they begin this new phase of life in sunny Chandler, Ariz.

NDAREC is the statewide trade association for 16 electric distribution cooperatives and five generation and transmission cooperatives operating in North Dakota. The distribution cooperatives provide electricity to more than 250,000 North Dakotans. NDAREC services include legislative advocacy, line worker safety training and professional development services, cooperative business development, and communication services including publication of the North Dakota Living magazine.